Are women really shallower than men? A Welsh academic says yes - because they prefer a handsome man in a £70,000 Bentley to the same man in a clapped-out Ford Fiesta.Dr Michael Dunn of the University of Wales Institute in Cardiff has done a survey of male and female reactions to the opposite sex and cars.
He found women generally opted for the man in the expensive car, whereas men were unimpressed by a flashy car and were only interested in the woman's looks.
According to Dr Dunn, this showed women were shallower than men because their heads were turned by a bit of high-powered machinery, while the men put the person first.
Well, excuse me, Dr Dunn, but I would turn that shallow argument inside out and say that makes men the superficial ones because they value mere physical appearance over what's inside the package. All they really care about is glossy hair and big tits.
Women on the other hand are more sensible because they look at a man's personal capabilities - including the ability to earn money and get on in life. Signs of self-confidence and success are more important than a firm jaw line and melting blue eyes.
Of course, speaking as a man who once owned an ageing Ford Fiesta, we do have a certain appeal to the more discerning female. There's a distinctive quality that money simply can't buy. Nevertheless, it's still true that a man's car might say more about him than the shape of his nose.
Dr Dunn also concludes that a man who owns an expensive car is seen as more likely to rear healthy offspring. Come again? How does that work exactly? Not the hoary old cliché about cars proving virility, surely? Dr Dunn, I have some advice for you. When you're in a hole - stop digging.
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I can't stop listening to: "Extraordinary Machine" by Fiona Apple
