The choice is between First Past The Post (FPTP) and the Alternative Vote (AV). Unfortunately these conjure up very different pictures.
First Past The Post suggests an amusingly amateurish egg and spoon race, in which the gorgeous Tessa, 17½, crosses the finishing line first amid cries of "Hip Hip Hooray, it's Tessa's Day!" There's a smile on everyone's face as they congratulate Tessa and tuck into jam scones and a nice cup of tea.
AV on the other hand suggests a horrible disease, linked to some grim industrial compound, involving a long lingering death in which appalling pain is unrelieved by massive cocktails of powerful drugs, and the victim dies in agony cursing human existence, God and voting systems.
Those valiant souls trying desperately to sell AV to a suspicious public are up against this unappetising image and are having an uphill struggle to convert people from the status quo. They're quite happy with the egg and spoon race and the glorious Tessa, so why would they want a nasty disease instead?
Sad really, because AV makes a lot of sense. If the first count doesn't produce a winner with a majority of the total votes cast, people's second preferences are added in until someone gets a majority.
Under First Past The Post, you can win straight off with a minority of the vote, even if a majority of voters would prefer someone else. How can that be fair?



