It's usually easy enough to tell phoney charm from the genuine article. The artificial smiles of car salesmen, estate agents and politicians can be spotted a mile away and don't fool anyone for more than a few seconds.
But sometimes the phoney charm can be convincing enough to be mistaken for the real thing, and I've been conned by a few plausible villains in my time. It's only after meeting them several times that alarm bells start ringing.
Like the landlords who seemed so friendly and helpful when I first met them, only to discover a few weeks down the line that any requests for urgent repairs or pest control fell on deaf ears. Or the bosses who promised me fabulous working conditions and left me to discover the verminous kitchen and the Stone Age computers.
Sometimes the veneer of charm is so polished, so well-rehearsed, that it's hard to distinguish from the natural goodwill and compassion of the truly charming. Especially if there's no slick sales patter or oily conviviality to go with it.
I always feel sorry for those people who lose thousands of pounds to con-men who manage to worm their way into the victim's affections. Particularly if they're the confused elderly or desperately lonely (or both). Always you hear the same refrain afterwards - "But he seemed such a lovely man", "To begin with, he couldn't do enough for me."
I wrote once about the builder who scammed my mother. He was typical. At the start, he did lots of little jobs for her very cheaply. But gradually he upped his prices and did increasingly shoddy work until she was forced to turn him away. And then she was afraid he might retaliate in some way.
But I don't feel so sorry for those people who invest in shady get-rich-quick schemes and then complain that both their life savings and the dubious intermediary have vanished into thin air. Anyone who hands over large sums on the unlikely promise of fabulous wealth lacks even the most basic common sense.
Charming is as charming does. And sometimes the results aren't pretty.
